Ghina Fleyfel is a Lebanese photographer, videographer, and visual strategist based in Beirut, leading a full production business across talking head video, food and beverage, corporate, and fashion.

In 2022, she left academia to build an independent production business from the ground up — her own equipment, her own systems, and eventually her own team. She holds a master's degree in photography and graphic design and taught both subjects at university level before making that transition. Today she leads a full production unit, including an editor, assistant, script writer, content strategist, graphic designer, and marketing professional.

Her client base spans business owners, doctors and clinic owners, FnB brands, corporate companies, law firms, and marketing and creative agencies across Lebanon, with active expansion into the Gulf market. Each project is built around the same process: a defined visual identity, a wardrobe and mood direction, full production, and a content strategy that carries past the shoot itself.

Ghina is known for combining an academic, technically grounded approach to image-making with a strategist's understanding of how visual presence translates into business outcomes — positioning her clients not just to look good on camera, but to communicate exactly as well as they perform.